InterContinental Hotels Group and Delta
IHG was approached by Delta as they were finalizing their new homepage design. Delta wanted to feature partners on their home page by allowing them to "takeover" the imagery and promotional messaging.
With a 24 hour timeline, the merchandising team asked Rachel to find inspirational hotel imagery, and create a preliminary concept to present to Delta in hopes of becoming the first partner to be featured on Delta's new homepage.
Increased site visits and brand recognition.
Several concepts were delivered and IHG was featured a month later when Delta launched their new website design and homepage takeover pilot.
